Davines: Italian haircare, its strengths and what’s new in 2026

Beautiful hair is not only about the finish after a salon visit. It is also about finding a routine that feels right the next morning: enough softness, manageable lengths and a texture you enjoy wearing. Davines is an interesting brand to explore from this perspective, bringing professional haircare together with questions about ingredients, production and the everyday experience of beauty.

From Parma to a personal approach to haircare

Founded in Parma in 1983 by the Bollati family, Davines began as a cosmetics research laboratory. Within the Davines Group, Davines specialises in haircare, while [comfort zone] focuses on skincare. This distinction helps when navigating the brand: the starting point is your hair and the way you look after it, rather than a general face-and-body beauty routine.

What are Davines’ main strengths?

A professional approach that can make sense at home. Davines offers salon and home haircare. Its appeal lies in choosing products for a specific purpose instead of expecting one bottle to do everything. Ask what matters most: preserving colour, encouraging curls, creating a smoother finish or keeping fine hair light. This is a more useful starting point than buying the richest treatment simply because it sounds more intensive.

Attention to the experience of using a product. Texture, finish and fragrance deserve a place in the decision alongside the product description. For example, OI All In One Milk combines detangling, softness and heat protection with a lasting fragrance. Someone seeking a pleasurable care ritual may value that sensory character; someone who prefers an unobtrusive scent should take it into account before choosing.

Environmental commitments that can be examined. Davines Group has been B Corp certified since 2016. Its EROC partnership with the Rodale Institute connects the business with research into regenerative organic agriculture. These are concrete initiatives to investigate, rather than reasons to assume that any cosmetic has no environmental footprint. B Corp concerns the company, not organic certification of every finished product.

Which products suit which hair needs?

Dry or chemically treated hair: MOMO focuses on moisture, while NOUNOU is designed for processed, brittle hair. The useful question is whether the priority is relieving a dry feel or caring for lengths affected by repeated chemical services. There is no need to treat these as interchangeable concerns.

Colour maintenance: MINU targets colour-treated hair and helps preserve colour vibrancy. It is a logical range to consider when your main objective is keeping a recently refreshed shade looking luminous between salon appointments.

Curls or frizz: LOVE CURL is intended for waves and curls; LOVE SMOOTHING aims at a smoother, more controlled finish. Decide whether you want to emphasise your natural pattern or smooth it. Similar complaints about frizz can lead to quite different choices.

Fine hair and lightweight body: VOLU addresses volume, while OI Soufflé is a light leave-in foam for fine to medium hair, adding body and shine. Think in terms of the finish you enjoy: airy movement rather than a heavily dressed look.

Shine or more targeted care: OI Oil helps smooth frizz and enhance shine. For routines focused on particular hair and scalp concerns, explore Naturaltech. A finishing product and a scalp-focused routine answer different questions, so choose according to the need rather than the prestige of the collection.

Davines news and new products in 2026

Essential Haircare enters a new chapter

The 2026 Essential Haircare update introduces revised formulas, refined fragrances and active ingredients sourced from Regenerative Organic Certified™ farms. The change invites existing users to look again at their routine, not simply recognise a familiar product name. Certification of an agricultural ingredient should not be confused with certification of the whole cosmetic.

The updated Essential Haircare collection still groups products by hair need. This makes the refresh worth exploring as a practical question: does your routine lack light conditioning, a nourishing finish or a leave-in product? The most interesting new purchase may be one well-chosen step, rather than an entirely new set.

New options for fine, dry and colour-treated hair

VOLU Conditioner brings lightweight detangling to fine-hair care. NOUNOU Oil nourishes processed, brittle lengths and provides heat protection. They address different priorities: softness without heaviness on one side, a nourishing finish on the other.

Other additions include MOMO Serum for leave-in moisture, MINU Milk for colour care, shine and heat protection, and LOVE CURL Enhancing Milk for curl definition and frizz control. These are options to match to your styling habits, not a checklist of products everyone needs.

A new message and renewed certification

In 2026, “For a Good Life” replaces “Sustainable Beauty”, widening the brand’s message around people, nature and wellbeing. On 15 July 2026, Davines Group announced its fourth B Corp certification under B Lab’s new standards.

How to begin without overcomplicating your routine

Start with one priority, then choose a shampoo and conditioner or mask to match. Add a leave-in only where it serves a clear purpose. Discuss the choice with your hairdresser and follow each product’s directions rather than assuming that more product means better results. After a reformulation, check the ingredient list on the actual packaging, especially when fragrance or particular ingredients matter to you.

Davines is worth considering when you want purposeful professional care with a distinctive sensory identity. Its strongest appeal is not the promise of a universal miracle, but the opportunity to build a considered routine around your hair, your preferences and the result you genuinely want.

Product purposes and news are based on the official sources linked above. Results are individual; availability and introduction dates can differ by market.