Founded in Milan in 1983, Collistar has grown into one of Italy’s best-known selective beauty brands. It is now present in more than 45 countries and belongs to Bolton Group. According to the company, Collistar is the best-selling beauty brand in Italy by volume within the selective perfumery market. Its philosophy is based on accessible Italian beauty: effective products, pleasant textures and simple routines that help people enhance their individual appearance rather than follow rigid beauty standards.
What are Collistar’s main strengths?
One of Collistar’s most important advantages is its combination of skincare research and the sensorial qualities associated with Italian cosmetics. Many makeup products are designed not only to add colour but also to provide hydrating, smoothing or protective benefits. This skincare-meets-makeup approach is visible in the Impeccabile, Puro and Infinito collections.
Another strength is the breadth of the range. Collistar offers facial skincare, body treatments, makeup, sun protection, self-tanners, haircare and dedicated products for men. Customers can build a complete routine within one brand, whether they need hydration, anti-ageing care, firming products, sun protection or everyday makeup.
The brand is also known for products that are easy to understand and use. Best-known examples include Gocce Magiche self-tanning drops, Talasso body scrubs, Attivi Puri concentrated skincare and the Lift HD+ lifting range. This practical character makes Collistar attractive to customers who want visible cosmetic benefits without an unnecessarily complicated routine.
Sustainability is becoming a more prominent part of Collistar’s strategy. The company reports reducing plastic through eco-designed packaging, using FSC-certified paper and introducing refillable makeup. Refill versions of selected eyeshadows and powders use considerably less plastic than complete packages. The current portfolio also includes refillable mascara, lipstick, concealer and blush formats.
Who are Collistar products for?
Collistar is particularly suitable for customers looking for premium cosmetics at a price level below many luxury fashion-house brands. Its products are designed for people who appreciate elegant packaging and sensorial textures but also expect clearly defined functions and active ingredients.
Younger customers may be interested in hydrating products, Attivi Puri serums, self-tanning drops and natural-looking makeup. Customers concerned about wrinkles, loss of firmness or dullness can explore Rigenera, Lift HD+, Magnifica and Futura. The Futura range focuses on skin vitality and cellular longevity and includes a revitalizing cream, a repairing night cream and an eye-and-lip treatment.
The extensive body and sun-care selection is relevant for customers who want firming, nourishing, anti-cellulite, tanning or high-SPF products. Collistar also has a men’s range covering cleansing, moisturising, shaving, body care and fragrances. People with sensitive skin should still check the ingredient list and product instructions individually, as suitability depends on the specific formula rather than the brand alone.
Latest Collistar products and news
As of August 2026, Collistar’s official “New” makeup section highlights Lift HD+ Smoothing Lifting Foundation, Twist Design Automatic Eye Pencil and Twist Design Automatic Lip Pencil. The foundation is positioned for mature skin and is offered in nine shades on the international site. The waterproof eye pencil comes in six shades, while the creamy, blendable lip pencil is presented in twenty shades. Availability and shade ranges may differ between countries.
Other notable recent products include the refillable Infinito Mascara, created for length, definition and a lifting effect. Its formula contains Chios mastic, phytokeratin and Italian cornflower water. Impeccabile Maxi Blush has also been updated with a refillable case, a new shade range and a formula combining colour with hydrating and smoothing skincare ingredients.
The broader direction of the brand is reflected in the “Unleash Your Beauty” campaign launched in 2025. Collistar presented beauty as something that should not require excessive products or complicated techniques. The campaign supported a simpler, more individual approach and featured key products such as Puro Gioiello lipstick, Futura, Rigenera and Gocce Magiche.
Overall, Collistar’s strongest proposition is the balance between Italian style, practical performance and an increasingly modern focus on skincare-infused makeup and refillable packaging. It is a versatile choice for customers who want effective everyday cosmetics with a recognisable premium identity.