In order to give you a better service WELLNESS EXPERT uses cookies. By continuing to browse the site you are agreeing to our use of cookies. "Accept cookies"
Alter Ego Italy is a premium Italian, salon-exclusive haircare brand founded in 1988, specializing in high-performance, sustainable hair treatments and coloring. Focused on "Beauty & Kindness," the brand combines natural ingredients with innovative technology to create environmentally conscious products, utilizing recycled packaging and cruelty-free formulas.
Key aspects of Alter Ego Italy include:
Sustainability & Philosophy: The brand emphasizes a "greener life" and sustainability, focusing on eco-friendly packaging and conscious production.
Product Ranges:
EGOLINE: A range of high-performance, natural-based treatments for various hair needs.
CureEgo: Specialized care, including Nourish Shampoo, Conditioner, and Mask.
Blondego: Specifically designed for achieving and maintaining the perfect blonde.
EGOBOND: Provides strengthening and protection for hair.
K-Lamination: A treatment for a glossy, "glass effect" finish.
Target Audience: Designed for professional stylists and consumers seeking high-quality, sophisticated, and sustainable hair solutions.
Professional Expertise: The brand emphasizes artistic, trendy, and high-performance products developed by professional hairdressers.
Alter Ego Italy products are suitable for various hair concerns, including frizzy hair, hair loss, scalp issues, and damaged hair.
brand combines natural ingredients with innovative technology to create environmentally conscious products, utilizing recycled packaging and cruelty-free formulas. 
