Keune

Keune is a Dutch, family-owned professional hair cosmetics brand known for its high-quality, innovative hair care, styling, and hair coloring products sold exclusively through hair salons worldwide. Founded in 1922, it is a global brand with a strong focus on professional hairstylists.

History: Founded in Amsterdam in 1922 by Jan Keune, a pharmacist who pioneered the first Dutch permanent wave liquid formula. It has remained a family-owned business for over 100 years, now run by the third and fourth generations.
Mission: Keune is dedicated to the professional hair industry and maintains a "Salon Only" philosophy, promising to never sell its professional-grade products through mass retailers or e-tailers directly to consumers.
Quality & Ethics: All products are developed, tested, and manufactured at their headquarters in the Netherlands to ensure high quality. The company is certified as a B Corp, is cruelty-free, and prioritizes sustainability.

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