Joico Blonde Life Brightening Shampoo 250ml

Restoring and nourishing shampoo leaves blonde hair bright, radiant and full of shine. This shine-enhancing shampoo gently cleanses the hair, helping to maintain a beautiful, luminous blonde tone. Nourishing tamanu and monoi oils help restore the hair’s elasticity, softness and shine.

• Cleanses and nourishes the hair while enhancing shine

• Gently cleanses, removing dirt and excess sebum

• Free from SLS/SLES sulphates*

• Restores the hair’s optimal pH level (pH 4.5–5.5)

• Helps reduce the effects of chlorine and excess minerals, preventing blonde hair from becoming dull and yellowish

Key ingredients:

• SmartRelease Technology – a unique system that gradually releases active ingredients (keratin, arginine and rosehip oil) into the hair. This helps prevent damage and protects all hair types from everyday environmental and styling stress.

• Arginine – the level of arginine in the hair is significantly reduced during lightening processes. This natural amino acid helps improve hair elasticity, revitalising and strengthening the hair to reduce breakage.

• Tamanu Oil – a rare oil from Southeast Asia that moisturises and conditions the hair. Rich in essential omega-6 and omega-9 fatty acids, it adds shine, helps protect hair colour and smooths fragile hair.

• Monoi Oil – an exotic blend of coconut oil and Tahitian gardenia flower extract. Rich in essential fatty acids, it nourishes and protects every strand.

• Deep Cleansers – help maintain an even, radiant blonde tone. They reduce the effects of chlorine and excess minerals, helping to remove brassy and yellow tones from the hair.

USE: Apply the shampoo to wet hair, massage into a lather and rinse thoroughly. For best results, continue with the conditioner from the same range.