# Joico Blonde Life Brightening Shampoo 250ml [Source]() Language: en\-gb Model: JBLOND1 Brand: Joico [Image]() ## Description Restoring and nourishing shampoo leaves blonde hair bright\, radiant and full of shine\. This shine\-enhancing shampoo gently cleanses the hair\, helping to maintain a beautiful\, luminous blonde tone\. Nourishing tamanu and monoi oils help restore the hair’s elasticity\, softness and shine\. Cleanses and nourishes the hair while enhancing shine Gently cleanses\, removing dirt and excess sebum Free from SLS\/SLES sulphates\* Restores the hair’s optimal pH level \(pH 4\.5–5\.5\) Helps reduce the effects of chlorine and excess minerals\, preventing blonde hair from becoming dull and yellowish Key ingredients\: SmartRelease Technology – a unique system that gradually releases active ingredients \(keratin\, arginine and rosehip oil\) into the hair\. This helps prevent damage and protects all hair types from everyday environmental and styling stress\. Arginine – the level of arginine in the hair is significantly reduced during lightening processes\. This natural amino acid helps improve hair elasticity\, revitalising and strengthening the hair to reduce breakage\. Tamanu Oil – a rare oil from Southeast Asia that moisturises and conditions the hair\. Rich in essential omega\-6 and omega\-9 fatty acids\, it adds shine\, helps protect hair colour and smooths fragile hair\. Monoi Oil – an exotic blend of coconut oil and Tahitian gardenia flower extract\. Rich in essential fatty acids\, it nourishes and protects every strand\. Deep Cleansers – help maintain an even\, radiant blonde tone\. They reduce the effects of chlorine and excess minerals\, helping to remove brassy and yellow tones from the hair\. USE\: Apply the shampoo to wet hair\, massage into a lather and rinse thoroughly\. For best results\, continue with the conditioner from the same range\.